本网站不提供下载链接，喜欢看书的朋友请关注公众号：【lennylee的碎碎念】(lennyleede)，首页回复：授人以渔，自动获取搜索资源的方法。
内容简介:
Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
作者简介:
热门
原文摘录: