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内容简介:
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《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S.enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.
作者简介:
杰弗里·摩尔，高科技营销魔法之父。他创立的关于技术产品生命周期的定律，被称为“新摩尔定律”。摩尔是鸿沟咨询公司创始人，同时担任一些声名显赫的商业领袖的私人顾问，帮助高科技公司化解企业战略和经营方针上的危机，惠普、微软、甲骨文等公司都是摩尔的客户。摩尔的研究以公司盈利的关键”销售”为切入点，把精力都集中于公司的生存和发展上。他的著作是哈佛、斯坦福等许多著名商学院的必读书。
原文摘录:
market is:
1. a set of actual or potential customers
2. for a given set of products or services
3. who have a common set of needs or wants, and
4. who reference each other when making a buying decision. (查看原文)
老魁
2赞
2016-01-23 18:25:27
—— 引自第28页
No meaningful marketing program can be implemented across a set of customers who do not reference each other. (查看原文)
老魁
2赞
2016-01-23 18:25:27
—— 引自第28页